ABSTRACT
This paper examines how mobile dating applications have reflected the changing landscape of dating culture among millennial users. Usership among the mobile dating applications Tinder, Bumble, and Hinge has skyrocketed in recent years. Through the lens of uses and gratifications theory, this study analyzes primary and secondary sources in order to better understand how and why each application has been successful in its ability to reach its respective audience bases. Findings show that each dating application serves a different purpose within millennial dating culture.
Click here to read the entire essay.